Scentified, a subsidiary of Cascades Luxury Limited, has introduced Andraste, its latest fragrance, to the Nigerian market. This launch coincided with the opening of a new retail store by Scentified at The Legend Hotel Lagos Airport, Curio Collection by Hilton, aimed at offering luxury fragrance to consumers.
Mr. Derrick Chike Memeh, Founder and Director of Scentified, affirmed that the company is committed to making high-quality, long-lasting fragrances more accessible to perfume lovers in Nigeria. He highlighted that Andraste comes from distinguished British perfume house Boadicea the Victorious, known for its unique approach to fragrance creation, which draws upon British heritage and artistry.
Memeh characterized Andraste as a scent that reflects themes of strength, elegance, and individuality, with a composition featuring a blend of floral notes and rich, distinctive accords.
The new store at The Legend Hotel aims to extend Scentified’s retail reach, bringing a carefully curated selection of niche and international luxury fragrances closer to hotel guests and fragrance enthusiasts alike. According to Memeh, this location represents Scentified’s effort to enhance fragrance discovery in Nigeria, merging luxury hospitality with personal fragrance experiences.
Memeh explained that the store will serve as a platform for exploring exceptional fragrances, contributing to the evolving landscape of Nigeria’s luxury perfume market. Scentified has also introduced several high-end brands to Nigeria, including Boadicea, Clive Christian, and others.
Janet Inglis, Chief Marketing Officer of Boadicea, noted the importance of the Nigerian market for the brand, indicating that new fragrances are regularly launched there.
