Zoho has unveiled a notable update to its multichannel marketing platform, Zoho Campaigns. This upgrade features a redesigned campaign interface, an improved email editor, and support for WhatsApp marketing, all while integrating Artificial Intelligence (AI) to enhance workflows.
The changes aim to streamline campaign management, boost marketing efficiency, and ensure a more consistent customer experience across diverse communication channels. According to Kehinde Ogundare, Country Head of Zoho Nigeria, marketing teams require tools that facilitate customer connections, enable effective campaign management, and provide insights into performance across different platforms.
Ogundare emphasized the importance of these enhancements, stating that they aid businesses in simplifying marketing processes while maintaining better control over customer engagement. The updated version allows businesses to manage communications through email, SMS, and WhatsApp in a unified campaign experience.
The new native WhatsApp marketing feature empowers businesses to execute bulk campaigns using approved message templates, send trigger-based messages, and incorporate WhatsApp interaction into automated workflows.
