The Lagos State Government has officially denied reports suggesting an increase in billboard permit fees to ₦700 million. This statement comes in response to various online posts and discussions on radio platforms alleging that this supposed fee has hindered the New Democratic Congress (NDC) from displaying campaign materials along the roads in Lagos.
Gbenga Omotoso, the Commissioner for Information and Strategy, emphasized in a statement released on Sunday that the government does not own or manage billboards within the state. He pointed out that the highest cost for a billboard in Lagos is approximately ₦10 million per month.
Omotoso clarified that the Lagos State Advertising Agency (LASAA) does not set the commercial rates for billboard owners, explaining that its role is primarily to regulate outdoor advertising. He noted that individuals wanting to engage in outdoor advertising must pay a one-time, non-refundable registration fee of ₦7 million to LASAA, in addition to registering with the Advertising Regulatory Council of Nigeria (ARCON) and meeting other legal requirements.
The commissioner further elaborated that the registration and permit fees charged by LASAA are distinct from the costs associated with billboard placement and production, which are determined by private operators. These billboards must also comply with regulations regarding their location, structural integrity, and environmental standards.
Permit fees for billboard operators vary based on several factors, including size, format, and location. Omotoso assured that LASAA would remove campaign materials following the elections at no expense to the public to help restore the state’s visual environment.
He reiterated the government’s commitment to ensuring equal opportunities for all political parties and candidates, urging compliance with established outdoor advertising regulations.
